Nigerian Is The New Cool

Not new.
Back.

NITNC was created around Nigerian identity, style, pride, humor, culture and confidence.

This relaunch is a return to that point of view—not a restoration of an old catalog. The Comeback Drop starts with two new statements made for adults and kids, for every shape of family.

Contemporary. Culturally specific. Proud without explanation.

From the NITNC archive

Adults and a child together in an early NITNC community campaign

NITNC campaign portrait against a vivid yellow studio backdrop

NITNC Lasgidi campaign portrait inside a colorful arcade

NITNC campaign portrait celebrating Nigerian identity

Three NITNC community members photographed against a painted wall

Smiling NITNC model in a white Nigerian Is The New Cool tee

Two NITNC community members greeting each other at a marina

Swipe or scroll to explore · 7 photographs

The story continues

Nigerian Is The New Cool Is Back.

Shop the new drop